Tom Salmon
Tom is a people-centric business leader, strategist and marketer with extensive experience advising agencies, investors and brands.
He is CEO of Agency by Agency, which provides data and intelligence to the UK’s marketing, advertising, creative and media agency sector. Its mapping and insights on 25,500 UK agencies is the only comprehensive dataset of its kind, helping the advertising and marketing sector to understand itself.
Previously, Tom led a fast-growing £12m turnover agency with 190 staff across London, Leeds and Sydney through acquisition and integration. Since 2020, Tom has supported agency founders, leadership teams and investors as an advisor and non-executive director, specialising in strategy, market opportunities and positioning.
Clients value his coaching style and practical application of data and insights alongside a very human approach to change.
Experience highlights
- 2025 - Present
CEO at Agency by Agency - The only comprehensive data on UK agencies
- 2023 - 2024
Interim Managing Director at Definition
- 2021 - 2023
Fractional Campaigns Director at Magpie
- 2021 - 2023
Non-Exec Director at Core Optimisation
- 2020 - Present
Founder at Salmon Consulting - advisory for agencies
- 2014-2020
Managing Director at Epiphany - leading a £12m t/o agency with 190 people through acquisition
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