Trevor Cairns
Chairman
Trevor is Chair and co-owner of leading independent creative agency LOVE, advising on the strategic and commercial development of the business, which counts global brands such as LVMH, William Grant & Sons, Heineken, Science in Sport, Campari and Barilla as clients.
Previously, Trevor held a number of senior Marketing and General Management leadership roles at Nike Inc., spanning a thirteen year period, including Brand Director EMEA Football, GM UK Football and CMO of then Nike Affiliate brand, Umbro.
While at Umbro, Trevor worked with LOVE on numerous strategic and creative projects, which culminated in Umbro being named "Sports Brand of the Year" at the prestigious Sports Industry Awards. When Nike sold Umbro in late 2012, he joined the agency as CEO, applying his experience and learnings from working with numerous creative shops and setting a growth agenda which saw LOVE grow revenue 4-fold and profitability 6-fold over the next decade.
Experience highlights
- 2022-Present
Chairman @ LOVE. Co-owner and board advisor on strategy and commercial development of the agency.
- 2013-2022
Chief Executive Officer @ LOVE. Hired to lead the global development of the internationally renowned brand and marketing agency. Responsible for setting, communicating and implementing the agency strategy, working with an integrated approach across advertising, branding, brand strategy, design, digital and experiential, for prestigious brands such as Nike, Umbro, LVMH, Penfolds, Jim Beam, SK-II and Haagen-Dazs to name but a few. During my tenure LOVE. has grown revenue 4-fold and profitability 6-fold, winning over 300 awards in the process.
- 2009-2012
Chief Marketing Officer @ Umbro (Nike Inc.).
- 2007-2008
Football General Manager, UK/Ireland @ Nike.
- 2004-2007
Football Brand Director - EMEA @ Nike.
- 2000-2004
Head of Football Marketing, UK/Ireland @ Nike.